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Hotel Management

What is Hotel Management?

Hotel Management is well as the name says the management of a hotel. This involves every aspect of running a hotel such as administrative work, bookings, marketing, customer relations, catering services, renting of venues, housekeeping, and many more. The success or failure of a hotel is heavily reliant on its management. The “human element” is a key factor in hotel management; a well-designed, magnificent building alone is not enough to create a fulfilling guest experience.

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Hotel Marketing

What Is Hotel Marketing?

Many hotel owners and workers assume marketing is simply selling at a bigger scale such as by selling on various social media platforms. While that is a part of marketing, marketing is so much more, marketing involves the process of designing, conveying information, distributing content, offering and delivering services, and advertising to say the least.

There are many different topics associated with marketing such as content marketing, trend analysis, social media marketing, and advertising. These are just some of the topics that hoteliers might want to learn more about to run a successful hotel business. We will do our best to make this article as content-rich and comprehensive as possible.

Read also: 5 tips on hotel digital marketing a must know for hoteliers

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Hotel Channel Manager

What is a Channel Manager?

A Channel Manager is a system that helps hotels update their real-time inventory distribution and rates across multiple channels and manage the reservation accordingly. 

This means hoteliers that are using Channel Manager will not need to log in individually to each OTA dashboard, in order to update room availability as well as price rate. 

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Hotel Website

The internet is a central resource for people to search for information. This also applies to the modern traveler, as they tend to research their destination, plan itineraries, and look for accommodation online. Therefore, hotels should fully capitalize on this opportunity by owning their own website.

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Hotel Marketing Strategies 2021: Kickstart Your Recovery

Overview Domestic travel planning

Domestic tourism will be the first thing to recover from the 2020 pandemic that affects our tourism badly. While most countries are still closing their border, domestic tourism currently plays an important role for economies to afloat.

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5 Marketing Mistakes Made by Hoteliers

How you market and promote your business will determine how successful your business is. Marketing seems to be one of the most important elements in leveraging your business. In this article, we will talk about 5 common marketing mistakes made by hoteliers and how you can avoid them. 

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Hotel Door Lock Systems in Malaysia

Door lock systems in the hotel industry

Door locks play a crucial role in the hospitality industry. This is because safety and security have become one of the essential elements when guests look for hotels to book. A good quality and high performance door lock system can ensure the safety of customers and secure their belongings. Safety issues can heavily affect a hotel's reputation. A hotel should be a safe haven for travelers to store their luggage, rest, and recuperate in peace.

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OTA Commission & Merchant Payout Settlement Calculations

For hotel or BnB businesses, leveraging on the Online Travel Agents (OTAs) such as Agoda, Booking.com, Airbnb, Expedia, and many more to drive booking sales is common, especially in Southeast Asia region. Certainly, this does not come free. Based on the Agency Model, OTAs will charge the business a commission, ranging from 3% to 30%, for each confirmed booking.

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How Do I Price My Homestay?

Pricing a product has never been easy. As a homestay reservation system provider, at Softinn, we were often asked by our merchants to help them in naming their rental price. We do not have the answer BUT we believe the article below will at least help to set you in the right direction to find one.

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The Importance of Soft Skills for Hospitality Management Staff

The hospitality industry is largely based on customer contact which is one of the main reasons why soft skills are so relevant. If you wonder what soft skills are exactly, they are skills that affect your relationship with others. That is, soft skills refer to interpersonal skills.

As a team who is consistently working with people and whose job is to make people feel good and relax, hospitality management staff could especially benefit from soft skills. If you want to know why soft skills play such an important role for hospitality management staff, just keep reading.

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