Content marketing should be a part of your hotel's marketing strategy for people to know that your hotel exists.
Showcasing the unique story and brand of your property by creating and distributing valuable assets, such as blogs, posts, videos, infographics, newsletters, etc, helps hotels in attracting and retaining clients. But first, let's know what Content Marketing is and what its benefits are before doing so.
What is Content Marketing?
Content marketing is creating, publishing, and distributing Value in terms of content for a targeted audience with the objective of driving profitable customer action. It is a long-term strategy that focuses the most on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them consistently.
Why Content Marketing?
The more value you provide with your content, the simpler it will be to build trust with your target audience.
Content marketing's affordability makes it a necessary tool for small businesses that want to increase their budget as it costs about 62% less than traditional marketing strategies and generates leads around 3 times as much as it does.
Develop brand awareness
In order for people to book your hotel rooms and services, they first need to know your hotel exists. Quality content helps prospects find you when they are searching for the right place to stay or service to use when they need it.
Greater return on a smaller investment
It is much cheaper to hire someone to produce content for your hotel than other forms of advertising since content marketing typically costs about 62 percent less than traditional marketing tactics.
Generate traffic to your site to improve lead generation
You are more likely to achieve a higher ranking in the search engines which helps to generate more traffic by you creating well-optimized content that addresses a question or solves a problem.
Develop a lasting relationship with the audience/customers
If you are continually delivering actionable content to your audience, they will turn to your business when they need more than they can do themselves.
If you continually provide your audience with actionable content, they will turn to your hotel when they need the services that you may provide.
Encourage your customers to move through the buying decision more quickly
If done right, content marketing can move prospects through the buyer’s journey at their pace. When they are ready to buy, your business will most likely be positioned as an expert. This makes the decision to book from you is much easier.
Content Marketing is the new effective trend in the Hotel Industry and for your hotel to get all these benefits from Content Marketing, a very good Marketing Strategy is needed and only then you will start seeing great results that you will never want to stop implementing Content marketing.