These days more and more hotels are springing up. Hotels try their best daily to fill their rooms and make more profit. Due to there are now more options when it comes to hotels, hoteliers now try their best to offer excellent customer service and satisfy their guest. Here, we listed down some of the hotel booking trends in 2019 that every hotelier should know.
Recently, customers have started realizing the importance of booking directly from the hotel website compared to online travel agents (OTAs). The benefits include interactions with the hotel staff and the ability to get all your questions answered. They can also view hotel’s rooms and facilities, and enjoy all the incentives the hotel offers to their direct booking guests. Besides, hotels have also started upgrading their booking engines to bring it up to the standard used by OTAs. So, direct booking is becoming one of the booking trends in 2019.
Review Platforms and Sites
The time has passed when hotels don’t care about their reviews and feedback of their hotels on the review platforms and sites. Today’s negative reviews about your hotel can chase away potential guests and drop your revenue drastically. As a hotelier, you should always check these review sites and see how your hotel is doing. You should also respond to these reviews and promise to do better when necessary.
Go Mobile or Go Home
Mobile booking is rapidly growing daily. Some guests these days do everything on their mobile phones from room booking, making payments and paying for the things they need during their vacations. Knowing this, as a hotelier, you should make sure that you have a mobile version of your booking engine which is user-friendly and responsive. This is because mobile booking has come to stay.
The Ability To Chat
Previously, if a guest wants to interact with the hotel front desk staff before booking a room they will call and maybe send an email to clarify their doubts. Chat apps have overshadowed this particular trend. Now guests can chat with the hotel front desk staff on the go when they are on the hotel website or before they make a booking decision. Most hotels already integrated this feature on their website but if your hotel have not done so, you should start to worry.
Providing Tours and Activities Bookings
Hotel booking doesn’t stop after a room is booked. Guests now want to book activities and tours in the city they are visiting. As a hotelier, you should partner with the local tour agencies and include this tour and activities packages among your offering.
Social Media Booking
Social media booking should not be left out among the booking trend of 2019. As a hotelier, you should make sure that the booking engines you are using equip with social media booking features. Your guests are on social media so why won’t your booking engine be on social media too.
In conclusion, as the year 2019 is coming to an end, hotels need to keep track with the latest trends in hotel booking as to not be left out and lose to other competitors.
Softinn Solutions Sdn Bhd builds the next-generation hotel management system for boutique hotels in Asia Pacific. Learn how we help hundreds of hotels better manage their business and increase direct booking sales.