Your main goal as a hotelier is to fill your rooms and generate more profit. The Internet has a lot of information on how hotels can increase their direct bookings and how they can change their marketing strategy to attract more guests. However, the fact is, if your guests find it difficult to make a payment on your website then all your marketing effort would have been in vain.
Therefore, it is important to understand that the conversion of your prospective guests begins from the moment they become site visitors to your booking page to your customers. This conversion is only considered complete when your site visitors have paid for their bookings. Hence, it is important for you not to lose your site visitors, especially during their payment stage. This article will discuss the understanding of different hotel online payment methods.
Accept Multiple Payment Cards
Hotels should be able to accept multiple payment cards as their means of room payment. Technology has made it possible for service providers to be able to accept multiple payments on their websites. Your guests should be able to pay with any card they have. This could be credit cards or debit cards.
The method of payment using credit cards or debit cards is considered among the most common type of payment acceptance. Though the method of payments using cards requires card users to be charged for every transaction made, yet you can't deny the huge number of card users worldwide. Thus, it is unwise if your hotel businesses do not accept payment by card.
Accept Internet Payment Companies
These days internet payment companies like PayPal are now very popular. Guests have come to love this kind of internet payment method due to one reason or the other. Either because of its high-security level, the advantage of users to shop online, or simply because it is generally accepted by online vendors. Thus, as a hotelier, you should never ignore such benefits that your guests can gain through internet payment companies. In case you haven't thought of PayPal before, take advantage of it and implement your strategy to include this kind of payment as part of your accepted payment methods. By doing so, you will make sure that you don’t lose any guests during the payment stage.
Accept Mobile Payment
Today’s people are embracing mobile technology. People now depend on mobile technology for their day-to-day activities. Due to this, the trend of mobile payment is also becoming very popular. Mobile payment is mostly being embraced by young people.
Read also: Number of Mobile Payment Users by Region
People love mobile payment because it's convenient for payment. It is considered a cash alternative. There's no need for guests to bring a lot of cash to pay for their rooms at the front desk reception. It has also been said that it is an easy way to make payments online. One of the common mobile payments is the e-wallet. This type of payment allows the user to download and install a single app on their phone, which they can use for online payment. Examples of these e-wallets are Apple Pay and Google Wallet.
It is not worth losing a potential site visitor just because you don’t have any of the hotel's online payment options for your guests' convenience. As a hotelier, you should try your best to adopt all kinds of payment methods that are common with travelers. This will help you to maximize your profit.