STAAH MAX Channel Manager

In the current state of affairs, if you're one of the 50% of hotels that don't use a channel manager, you're probably spending hours every week uploading and updating rates, wondering where parity issues have been coming from, and tugging your hair out wishing there was a way to make it all more manageable and more efficient.

Many hotels have already adopted an intelligent tool that can assist them in updating room rates and availability and close rooms for a specific period for all connected OTAs. This solution is referred to as a channel manager! Engaging a cloud-based channel manager to help you manage your properties is a key growth driver. It will help you improve your hotel's efficiency, thus, resulting in more guests and more hotel revenues. In this article, we will dive in and learn about STAAH MAX Channel Manager.

What is a Channel Manager?

A Channel Manager is a software that enables you to communicate directly with Online Travel Agencies (OTAs) such as Booking.com, Airbnb, Expedia, Agoda, and so on. It allows you to manage room rates and inventory anytime and anywhere. A Channel Manager works as a centralised platform between Property Management System (PMS) and your sales channels (OTAs) where you sell your hotel rooms. You can learn more about the integration between these systems here.

Read more: What is a Channel Manager and How does a Channel Manager work

Managing room distribution without sufficient planning and tools will be time-consuming and inefficient, and as a result, will hurt the revenue performance of the hotel. Finding the correct solution for your distribution plan, such as Channel Manager, will help to eliminate the burden of maintaining bookings, maintain rate parity, and optimise the money generated by your hotel's operations.

STAAH MAX Channel Manager

STAAH MAX Channel Manager is straightforward and connected to over 200 OTAs. Besides, they offer “STAAH mobile apps” for Android, iPhone, and iPad that allow you to track your channel manager on the go. This solution is ideal for any property, from small independents to hotel chains, and their pricing starts from USD 80 per month. 

These are vital features that you need to know for STAAH MAX Channel Manager : 

Key Features

• Rates Management

  • Rates Management can be set up in the STAAH MAX Channel Manager and enables you to manage rates, availability, and restrictions pushed to the connected channels.
  • You can set up Promotion deals such as Last Minute Deals, Seasonal Promotions, and Advance Purchase deals on OTAs and map them with the STAAH channel extranet.
    
    

• Restriction Management / Stop Sell

  • You may use this tool to plan your inventory distribution advance and optimise your revenues.
  • With the Stop Sell feature, you'll be able to prevent bookings for a specific period.
  • The Stop Sell Limit option, on the other hand, allows you to manage the availability of your final few rooms on channels if you want to limit room availability.
    
    

• Competitor Rates Checker

  • It is possible to stay one step ahead of your competitors by keeping track of their rate adjustments with 'RateSTalk,' which allows you to adjust your rates as needed.
  • It is possible to keep track of the rates of your top five competitors utilising a straightforward tabular and interactive graph.
    
    

• Mobile App supported

  • You can control rates and availability on the go, anywhere and at any time, with the STAAH Mobile App.
  • Customers of STAAH Max can also check bookings, availability, and rates through the app.
    
    

• Bulk updates

  • Bulk updates with the total inventory of available and booked rooms for over 200 channels in real-time
    
    

• Manage Multi-listing for Vacation Rentals

  • Using the STAAH MAX Channel Manager, which is fully linked with the STAAH Booking Engine and Property Management System (PMS), you can upload multiple listings to a single account and connect them to several channels from a single dashboard view.
    
    

• Channel Analytics

  • You can view and download reports from STAAH channel insights, which provide information such as total income earned, rooms booked, and so on.
  • Make monthly, annual, or seasonal comparisons to better understand and forecast your property's booking patterns.
    
    

Each product, including STAAH MAX Channel Manager, will have its own set of advantages and disadvantages. The following are the advantages and disadvantages of STAAH MAX Channel Manager that you should be aware of:

Pros

• Real-time pricing and inventory
• Reduce hassle and human error
• Increase online bookings by connecting to 200+ OTAs, GDSs, payment gateways, and other platforms.
• Smart data-driven decisions with a visual reporting platform
• Good service and support Simple and user-friendly interface
  
  

Cons

• Constant internet dependency
  • Because it is cloud-based software, it would be difficult to maintain if the hotel's resources were limited, such as if there was no internet access.
• Constant improvement on the mobile app
  • It may require more time and effort to improve the accessibility of the mobile application.
    
    

Conclusion

In conclusion, channel manager solutions will continue to have a strong influence in the hospitality industry, and hoteliers who use channel managers will likely be better positioned in the future. Choosing the right Channel Manager can prove challenging since there are so many options available to choose from. However, we recommend you take your time to do thorough research on each product that catches your interest and apply for free trials where available. Things such as connectivity options, types of channels available, analytics and friendly customer service are aspects you should consider when making a decision.