How you market and promote your business will determine how successful your business is. Marketing seems to be one of the most important elements in leveraging your business. In this article, we will talk about 5 common marketing mistakes made by hoteliers and how you can avoid them.
1. Overposting
People often think that more posts will lead to more followers. However, the guests do not want to be constantly bombarded by the information. It will cause the guest to ignore the message and unfollow the merchant. Rather than bombarded, the guest wanted to see new and relevant content. So, the ideal posting guideline should be quality over quantity and always keep your content short but with high quality.
Merchants must be aware of indecent content and avoid using unsure terms and words.
2. Not responding and delete guest’s review
Having plenty of good reviews has become the standard of hotels to increase the booking as it is the clearest indicator of the hotel’s reputation. Since a good review brings a significant impact to the hotels, some hotels tend to ignore and delete the bad review. However, bad reviews can also bring useful insight to the hotel, it helps the hotel to identify the guest's needs and wants to have better planning and improvement.
The honest response or reply will show that the merchants value their customers and the feedback. It can maintain community relations and encourage other people to leave a review.
Read More: Why Guest Feedback Is Important for Hotels
3. No PMS software
Without effective hotel software to manage hotel daily operation tasks is a huge waste of time and money. Spending a double amount of hiring cost to hire different employees or your employees wearing multiple hats by handling all the tasks alone. It will cause high possibilities of human manual error such as the most common one includes the wrong key in, check-in guest, manual report record, and overbooking occurs.
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PMS allows hotel front desk staff to check in and check out guests, real-time checking for room availability, edit existing reservations and even have back-office functions such as scheduling and assigning tasks for housekeeping and maintenance staff. A PMS provides hotels with useful tools at the tip of their fingers allowing them to take control and manage their hotels on the go with their device of choice.
Read Also: Important of Property Management System (PMS)
4. No official website
Hotel official website is something that represents your brand. People nowadays search everything online via online search engines and include planning their entire trip and look for a hotel online to book for their trip stay. Without a hotel website, you are losing half of your direct booking customers that book with you and they will look for another alternative one that has the website.
With the hotel website, hotels are able to showcase their latest promotion and publish the high-resolution images of your best view of your hotel facilities, rooms and other services that will be attractive to the guest and immediately make a booking with you without referring to the second option.
Softinn offers a hotel website service, with content management system (CMS) integration, you can update any of your hotel's latest information and promotion at your official website with just a simple click and no programming skills needed.
5. No direct booking benefit
Online travel agencies (OTAs) have been taking over the hotel industry as most of the booking is booked through the OTAs. This means that the hotels need to pay more and more commissions. In order for the hotels to fight back, hotels need to prioritize a direct booking strategy. Without the involvement of a third party, the hotel no need to pay for the commissions. The collected guest’s information allows the hotel to build a relationship with the guest.
Softinn provides Hotel Booking Engine that allows the guest to book directly through Facebook or a website.
