How you market and promote your business will determine how successful your business are. Marketing seems to be one of the most important elements in leveraging your business. In this article, we will talk about 5 common marketing mistakes made by hoteliers and how you can avoid them.
People often think that more posts will lead to more followers. However, the guests do not want to be constantly bombarded by the information. It will cause the guest to ignore the message and unfollow the merchant. Rather than bombarded, the guest wanted to see new and relevant content. So, the ideal posting guideline for posting should be quality over quantity, always keep your content short but quality.
Merchant shall be careful so that it will not contain indecent content. Avoid using the unsure terms and words.
2. Not responding and delete guest’s review
Having plenty of good reviews has become the standard of hotels to increase the booking as it is a clearest indicator of the hotel’s reputation. Since a good review brings a significant impact to the hotels, some hotels tend to ignore and delete the bad review. However, bad reviews can also bring useful insight to the hotel, it helps the hotel to identify what the guest's needs and wants to have better planning and improve on it.
The honest response or reply will show that the merchants value their customer and the feedback. It can maintain the community relations and encourage other people to leave the reviews.
Read More: Why Guest Feedback Is Important for Hotels
3. No PMS software
Without an effective hotel software to manage hotel daily operation tasks is a huge wasting of time and money. Spending a double amount of hiring cost, to hire different employees or your employees wearing multiple hats by handling all the tasks alone. It will cause high possibilities of human manual error such as the most common one includes wrong key in, check-in guest, manual report record, and overbooking occurs.
PMS allows hotel front desk staff to check in and check out guests, real time checking for room availability, edit existing reservations and even have back office functions such as scheduling and assigning tasks for housekeeping and maintenance staff. A PMS provides hotels with useful tools at the tip of their fingers allowing them to take control and manage their hotels on the go with their device of choice.
Read Also: Important of Property Management System (PMS)
4. No official website
Hotel official website is something that represents your brand. People nowadays search everything online via online search engine and include planning their entire trip and look for a hotel online to book for their trip stay. Without a hotel website, you are losing half of your direct booking customers that book with you and look for another alternative one that has the website.
With the hotel website, hotels are able to showcase their latest promotion and publish the high resolution images of your best view of your hotel facilities, rooms and other services that will be attractive to the guest and immediately make a booking with you without referring to the second option.
Softinn offers hotel website service, with content management system (CMS) integration, you can update any of your hotel's latest information and promotion at your official website with just a simple click and no programming skills needed.
5. No direct booking benefit
Online travel agencies (OTAs) have been taking over the hotel industry as most of the booking is booked through the OTAs. This means that the hotels need to pay more and more commissions. In order for the hotels to fight back, hotels need to prioritize a direct booking strategy. Without the involvement of a third party, the hotel no need to pay for the commissions. The collected guest’s information allows the hotel to build the relationship with the guest.
Soffinn provides Hotel Booking Engine that allows the guest to book directly through the facebook or website.
With a mission to make hotelier work easier, Softinn Solutions Sdn. Bhd. is a hotel-technology provider company offering hotel management software. Ranging from cloud-based hotel PMS, Channel Manager, hotel booking engine, and a specially customized hotel website; Softinn is adept in employing innovative ideas in its solutions constantly and understanding the requirements of hotel industry worldwide.