--- title: How Hotels Can Learn From Marriott Marketing Strategy description: What strategies does Marriott use in order to be so powerful? We delve into how Marriott uses the 4Ps in their hotel marketing. image: https://page.mysoftinn.com/hubfs/marriott-1.png --- [![Softinn](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/softinn-logo/softinn-logo-main-with-mascot.svg)](https://www.mysoftinn.com) - Products - [Property Management System](https://www.mysoftinn.com/hotel-pms-front-desk-system) - [Booking Engine](https://www.mysoftinn.com/hotel-booking-engine) - [Hotel Website CMS](https://www.mysoftinn.com/hotel-website-cms) - [Hotel Channel Manager](https://www.mysoftinn.com/hotel-channel-manager) - [Hotel Kiosk](https://www.mysoftinn.com/hotel-kiosk) - [AI New](https://www.mysoftinn.com/ai) - Segments - [Independent Boutique Hotel](https://www.mysoftinn.com/boutique-hotel-management-system) - [Hotel Chains](https://www.mysoftinn.com/hotel-chain-management-system) - [Resort & Villa](https://www.mysoftinn.com/resort-management-system) - [Short-Term Vacation Rental](https://www.mysoftinn.com/airbnb-short-term-rental-property-management-software) - [Campsite](https://www.mysoftinn.com/campsite-management-system) - [Airport Hotel](https://www.mysoftinn.com/airport-hotel-management-system) - Roles - [Admin & Owner](https://www.mysoftinn.com/hotel-owner) - [Manager](https://www.mysoftinn.com/hotel-manager) - [Front Desk](https://www.mysoftinn.com/hotel-front-desk-receptionist) - [Housekeeping](https://www.mysoftinn.com/hotel-housekeeper) - [Maintenance](https://www.mysoftinn.com/hotel-maintenance-technician) - [Finance](https://www.mysoftinn.com/hotel-finance-accountant) - [Marketing and Sales](https://www.mysoftinn.com/hotel-marketing-sales) - Resources - [Knowledge Base](https://blog.mysoftinn.com) - [E-books](https://page.mysoftinn.com/guide-and-resources?hsLang=en-my) - [Product Training](https://page.mysoftinn.com/softinn-product-training-session?hsLang=en-my) - [Blog & Articles](https://page.mysoftinn.com/en) - [Product Updates](https://blog.mysoftinn.com/category/product-updates/) - [Partner & Integration](https://www.mysoftinn.com/integrations) - Company - [About Softinn](https://www.mysoftinn.com/about-us) - [Contact Us](https://www.mysoftinn.com/contact-us) - [Careers](https://page.mysoftinn.com/careers?hsLang=en-my) - [Pricing](https://www.mysoftinn.com/pricing) [Free Trial](https://page.mysoftinn.com/softinn-signup-form?hsLang=en-my) [Login](https://www.mysoftinn.com/login) Hotel Marketing # How Hotels Can Learn From Marriott Marketing Strategy Softinn Author Last updated 25 May 2023 ![Marriott Marketing Strategy](https://page.mysoftinn.com/hubfs/marriott-1.png) *-Last update on May 2023-* Marriott has successfully been at the forefront of the hospitality industry for a long time, and no doubt its marketing strategy is a heavy contributor to its success. The Marriott Marketing Strategy involves the Marriott Marketing Mix consisting of the 4Ps which are product, price, place, and promotions.    We figured that hotels could learn a thing or so let’s delve into how a hotel can learn from **Marriott's marketing strategy**.   ## **Product Strategy** **![blog image (4)-1](https://page.mysoftinn.com/hs-fs/hubfs/blog%20image%20(4)-1.png?width=3200&name=blog%20image%20(4)-1.png)** As a hotelier, it is important to understand your products and services and understand which of those products and services bring in the major part of your revenue. This will help you to understand where to focus your marketing effort. Marriott divided its service into three main parts which are **core, actual,** and **augmented services**. Their **core products** are the ones that generate their **maximum revenue** and their **core service is their hotels**. This made Marriott focus mainly on their hotels and its customers and make sure that every guest has a wonderful experience before, during, and, after staying in any Marriott hotel brand across the world.   ## **Pricing Strategy** **![smartmockups\_kel0y61f](https://page.mysoftinn.com/hs-fs/hubfs/smartmockups_kel0y61f.jpg?width=1920&name=smartmockups_kel0y61f.jpg)** We couldn't emphasize enough how important it is for a hotelier to have a pricing strategy. We found that Marriott's main pricing objective is to **offer their customers the right product at the right price**. Marriott also uses the **demand and supply pricing strategy**. Not just that, they also use a **competitive pricing strategy** which means they sometimes determine their hotel price based on their **competition behaviors**. We don't expect you to copy Marriott's pricing strategy but rather to determine the pricing strategy that will best serve you and your hotel without chasing away your customers. **Having the right pricing strategy** is very important because it is the factor that will determine how much profit your hotel can make. Read Also: [Hotel Pricing Strategy for Hoteliers](https://page.mysoftinn.com/en/hotel-pricing-strategy-for-hoteliers?hsLang=en-my)   ## **Place (Distribution) Strategy** **![blog image (5)-1](https://page.mysoftinn.com/hs-fs/hubfs/blog%20image%20(5)-1.png?width=3200&name=blog%20image%20(5)-1.png)** When it comes to place, Marriot is **location specific**. They built their hotels in a location that will naturally attract guests. This can be near the airport, highways, or markets. Having a hotel close to a tourist attraction will attract tourist guests to your hotels. As a hotelier, you should be able to know which type of guest your hotel attracts based on your hotel locations. When you have determined this, then you will know which audience to target for your [marketing](https://page.mysoftinn.com/en/hotel-marketing?hsLang=en-my) and advertising campaigns.   ## **Promotion Strategy** **![smartmockups\_kel1akl3](https://page.mysoftinn.com/hs-fs/hubfs/smartmockups_kel1akl3.jpg?width=1920&name=smartmockups_kel1akl3.jpg)** Having a promotion and advertising strategy is a must for a hotel if they really want to have a high occupancy rate. For Marriott, its promotion and advertising strategy are focused on [**digital promotions**](https://page.mysoftinn.com/en/10-digital-marketing-ideas-for-hotel-using-promo-codes?hsLang=en-my). This means they focus on promoting their hotels through their website and social media. Example: creating a promo code to offer to their guests by sharing on their hotel website "promotion" page or their social media platforms.  In addition to this, they get user-generated content such as aesthetically pleasing photos of guests taken in their hotels. This allows for original content with increased exposure as an incentive to aspiring influencers, bloggers, and internet celebrities. A win-win situation for everyone involved. Being a well-known international brand, they have a website that shows all their hotels which allow guest to book their room easily, therefore creating a good user experience starting from their website. As a hotelier, you can’t ignore [online promotion](https://page.mysoftinn.com/en/5-early-bird-promotion-ideas-for-hoteliers?hsLang=en-my) and advertising. It is advisable to embrace it and find what works for you. Read also: [What Should A Good Hotel Website Have](https://page.mysoftinn.com/en/what-should-a-good-hotel-website-have?hsLang=en-my) ## Most Inexpensive Marketing Strategy For Your Hotel Check out the video above where we share some tips on how you can promote and market your hotel business at no cost. Your customers are your brand ambassador, treat them well and they will bring your more customers next time!  ## Conclusion In conclusion, it is not a must to copy the [marketing strategies](https://page.mysoftinn.com/en/hotel-marketing-strategies?hsLang=en-my) of Marriott rather it is advisable to understand it and try and come up with a strategy that will benefit your hotel. The most important thing is **having a strategy** that is suitable for your hotels and making sure it works and that it makes money for your hotel. 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