-Last update on May 2023- Marriott has successfully been at the forefront of the hospitality industry for a long time, and no doubt its marketing strategy is a heavy contributor to its success. The Ma...
The rapid rise of social media has made it very useful for the hotel industry. Social media like Facebook, Instagram, Twitter, and LinkedIn provides w...
These days the hotel industry has become one of the competitive and challenging industries in the business sector. Every hotel wants to attract more g...
There are a lot of competitions out there among hoteliers, coupled with the fact that most hotels have to depend on OTAs to fill up their rooms, there...
As a part of a hotel’s revenue management strategy, overbooking has its pros and cons. While overbooking in the perspectives of a hotel industry aid in maximizing occupancy and revenue, it can also ne...
A hotel website traffic is a good indicator to gauge a hotel’s direct booking performance. If you know how many people search for your website in a month, you can easily find out how it impacts your d...
In this digital age, the hotel experience that your hotel guests will have usually starts from your website. The typical guest journey starts from putting in keywords on a search engine, stumbling upo...