How To Identify Your Hotel's Target Market
As a hotelier, if you want to run your hotel successfully and attract guests to your hotel, you need to know your target markets. When you understand who your guests are and what motivates them to book your hotel then you will be able to provide relevant offers and experiences that will make their stay memorable.
You should be able to know why your guests are booking your hotel. It could be your hotel is strategically located in a tourist area or it is because of the amazing services you offer in the hotel. You can find out the answers to these questions using the data you already have. Below we are going to discuss some of the ways to identify your hotel’s target market.
Read More