What Is Hotel Marketing?

Many hotel owners and workers assume marketing is simply selling at a bigger scale such as by selling on various social media platforms. While that is a part of marketing, marketing is so much more, marketing involves the process of designing, conveying information, distributing content, offering and delivering services, and advertising to say the least.

There are many different topics associated with marketing such as content marketing, trend analysis, social media marketing, and advertising. These are just some of the topics that hoteliers might want to learn more about to run a successful hotel business. We will do our best to make this article as content-rich and comprehensive as possible.

Read also: 5 tips on hotel digital marketing a must know for hoteliers

What is a Channel Manager?

A Channel Manager is a system that helps hotels in updating their real-time inventory distribution and rates across multiple channels hence managing the reservation accordingly. 

This means hoteliers that are using Hotel Channel Manager are not required to log in individually to each OTA dashboard, in order to update room availability as well as price rate and let the Channel Manager do its job. 

The internet is a central resource for people to search for information. This also applies to the modern traveler, as they tend to research their destination, plan itineraries, and look for accommodation online. Therefore, hotels should fully capitalize on this opportunity by owning their own website.

Hotel Direct Booking is referring to the room booking received via the hotel's official website or via phone calls, emails, and walk-ins. This means that direct bookings made by the guests are without going through a middleman like OTAs which takes a commission from the bookings. A hotel direct booking is the cheapest channel for the hotel to receive bookings from guests, it serves the purpose to free commission which helps to maximize the hotel's revenue. 

Overview Domestic travel planning

Domestic tourism will be the first thing to recover from the 2020 pandemic that affects our tourism badly. While most countries are still closing their border, domestic tourism currently plays an important role for economies to afloat.

How you market and promote your business will determine how successful your business is. Marketing seems to be one of the most important elements in leveraging your business. In this article, we will talk about 5 common marketing mistakes made by hoteliers and how you can avoid them. 

Door lock systems in the hotel industry

Door locks play a crucial role in the hospitality industry. This is because of both guest security and hotel operation control. Guests do not like the idea of accessing their room using a physical key now, they have heard enough horror stories of unauthorized entries. A good door lock system ensures the safety of customers and secures their belongings. Safety issues can heavily affect a hotel's reputation.

But how does a hotel choose a door lock system? In this article, we compare different door lock technologies and listed the hotel door lock suppliers in Malaysia.

For hotel or BnB businesses, leveraging on the Online Travel Agents (OTAs) such as Agoda, Booking.com, Airbnb, Expedia, and many more to drive booking sales is common, especially in Southeast Asia region. Certainly, this does not come free. Based on the Agency Model, OTAs will charge the business a commission, ranging from 3% to 30%, for each confirmed booking.

Pricing a product has never been easy. As a homestay reservation system provider, at Softinn, we were often asked by our merchants to help them in naming their rental price. We do not have the answer BUT we believe the article below will at least help to set you in the right direction to find one.