--- title: Softinn Blog | Softinn Author (9) description: Meet Softinn mascot, the friendly face behind our stories! Always curious and a little mischievous, they love sharing tips, insights, and a sprinkle of fun with every post. When not helping our readers, you’ll find them exploring new ideas, dreaming up adventures, and making sure our brand stays lively and approachable. (9) image: https://page.mysoftinn.com/hubfs/softinn-metronic-theme/softinn-website-header.png --- [![Softinn](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/softinn-logo/softinn-logo-main-with-mascot.svg)](https://www.mysoftinn.com) - Products - [Property Management System](https://www.mysoftinn.com/hotel-pms-front-desk-system) - [Booking Engine](https://www.mysoftinn.com/hotel-booking-engine) - [Hotel Website CMS](https://www.mysoftinn.com/hotel-website-cms) - [Hotel Channel Manager](https://www.mysoftinn.com/hotel-channel-manager) - [Hotel Kiosk](https://www.mysoftinn.com/hotel-kiosk) - [AI New](https://www.mysoftinn.com/ai) - Segments - [Independent Boutique Hotel](https://www.mysoftinn.com/boutique-hotel-management-system) - [Hotel Chains](https://www.mysoftinn.com/hotel-chain-management-system) - [Resort & Villa](https://www.mysoftinn.com/resort-management-system) - [Short-Term Vacation Rental](https://www.mysoftinn.com/airbnb-short-term-rental-property-management-software) - [Campsite](https://www.mysoftinn.com/campsite-management-system) - [Airport Hotel](https://www.mysoftinn.com/airport-hotel-management-system) - Roles - [Admin & Owner](https://www.mysoftinn.com/hotel-owner) - [Manager](https://www.mysoftinn.com/hotel-manager) - [Front Desk](https://www.mysoftinn.com/hotel-front-desk-receptionist) - [Housekeeping](https://www.mysoftinn.com/hotel-housekeeper) - [Maintenance](https://www.mysoftinn.com/hotel-maintenance-technician) - [Finance](https://www.mysoftinn.com/hotel-finance-accountant) - [Marketing and Sales](https://www.mysoftinn.com/hotel-marketing-sales) - Resources - [Knowledge Base](https://blog.mysoftinn.com) - [E-books](https://page.mysoftinn.com/guide-and-resources?hsLang=en-my) - [Product Training](https://page.mysoftinn.com/softinn-product-training-session?hsLang=en-my) - [Blog & Articles](https://page.mysoftinn.com/en) - [Product Updates](https://blog.mysoftinn.com/category/product-updates/) - [Partner & Integration](https://www.mysoftinn.com/integrations) - Company - [About Softinn](https://www.mysoftinn.com/about-us) - [Contact Us](https://www.mysoftinn.com/contact-us) - [Careers](https://page.mysoftinn.com/careers?hsLang=en-my) - [Pricing](https://www.mysoftinn.com/pricing) [Free Trial](https://page.mysoftinn.com/softinn-signup-form?hsLang=en-my) [Login](https://www.mysoftinn.com/login) # Blog Home - [Home](https://www.mysoftinn.com/) - [Blog](https://page.mysoftinn.com/en/all) ### Latest Articles, News & Updates Search ![How To Know When To Change Your Current Hotel PMS](https://page.mysoftinn.com/hubfs/Images%20used%20for%20blog-5.png) ## [How To Know When To Change Your Current Hotel PMS](https://page.mysoftinn.com/en/how-to-know-when-to-change-your-current-hotel-pms) The importance of good PMS cannot be overemphasized. The competition in the hotel industry has made every hotelier insist on a good PMS for their hotel. A hotel PMS encourages you to streamline your h... ![Softinn Author](https://page.mysoftinn.com/hubfs/Mascot/Mascot-100-01-Face-Greet-Swivel-Right.png) Softinn Author on 09 Jan 2020 HOTEL MANAGEMENT #### [Smart Strategies To Increase Your Hotel Direct Booking](https://page.mysoftinn.com/en/smart-strategies-to-increase-your-hotel-direct-booking) Before talking about ways to increase your property direct bookings, you must believe that direct booking will be beneficial to your hotel. There are ... ![Softinn Author](https://page.mysoftinn.com/hubfs/Mascot/Mascot-100-01-Face-Greet-Swivel-Right.png) Softinn Author on 03 Jan 2020 DIRECT BOOKING #### [Ways To Promote Your Tour Packages For Maximum Sales](https://page.mysoftinn.com/en/ways-to-promote-your-tour-packages-for-maximum-sales) Travelers and tourists come to your city to visit around. Therefore, before you start to plan for the type of promotion to attract them, you may want ... ![Softinn Author](https://page.mysoftinn.com/hubfs/Mascot/Mascot-100-01-Face-Greet-Swivel-Right.png) Softinn Author on 03 Jan 2020 HOTEL MARKETING #### [Benefits of Capturing Hotel Feedback](https://page.mysoftinn.com/en/benefits-of-capturing-hotel-feedback) It is so exciting to wake up as a hotelier to find a positive review of your hotel online. This gives you joy and encourages you to continue the good ... ![Softinn Author](https://page.mysoftinn.com/hubfs/Mascot/Mascot-100-01-Face-Greet-Swivel-Right.png) Softinn Author on 03 Jan 2020 HOTEL WEBSITE ### Blog Posts [View All Posts](https://page.mysoftinn.com/en/author/softinn/page/2) [![](https://page.mysoftinn.com/hubfs/Images%20used%20for%20blog%20(8)-1.png)](https://page.mysoftinn.com/en/what-to-consider-before-running-your-hotel-facebook-ads) #### [What To Consider Before Running Your Hotel Facebook Ads](https://page.mysoftinn.com/en/what-to-consider-before-running-your-hotel-facebook-ads) Facebook is a kind of social media networking any hotelier can’t ignore. Facebook has billions of active users daily. If you are looking for social media to run your hotel ads, Facebook should be your... ![Softinn Author](https://page.mysoftinn.com/hubfs/Mascot/Mascot-100-01-Face-Greet-Swivel-Right.png) Softinn Author on 03 Jan 2020 [Read More](https://page.mysoftinn.com/en/what-to-consider-before-running-your-hotel-facebook-ads) [![Hotel Sales Strategies To Boost Revenue](https://page.mysoftinn.com/hubfs/Images%20used%20for%20blog%20(6).png)](https://page.mysoftinn.com/en/hotel-sales-strategies-to-boost-revenue) #### [Hotel Sales Strategies To Boost Revenue](https://page.mysoftinn.com/en/hotel-sales-strategies-to-boost-revenue) Every hotelier needs to implement a sales strategy. It is part of revenue generation for hotels. Before any hotel can successfully implement a sales strategy, they should first identify their target m... ![Softinn Author](https://page.mysoftinn.com/hubfs/Mascot/Mascot-100-01-Face-Greet-Swivel-Right.png) Softinn Author on 03 Jan 2020 [Read More](https://page.mysoftinn.com/en/hotel-sales-strategies-to-boost-revenue) [![Images used for blog (8)](https://page.mysoftinn.com/hubfs/Images%20used%20for%20blog%20(8).png)](https://page.mysoftinn.com/en/reasons-why-every-hotelier-should-embrace-hotel-content-marketing) #### [Reasons Why Every Hotelier Should Embrace Hotel Content Marketing](https://page.mysoftinn.com/en/reasons-why-every-hotelier-should-embrace-hotel-content-marketing) Content marketing is very important, and every hotelier needs to integrate content marketing as part of their digital marketing strategy. Content marketing is important because it focuses on educating... ![Softinn Author](https://page.mysoftinn.com/hubfs/Mascot/Mascot-100-01-Face-Greet-Swivel-Right.png) Softinn Author on 03 Jan 2020 [Read More](https://page.mysoftinn.com/en/reasons-why-every-hotelier-should-embrace-hotel-content-marketing) ### Other Topics [HOTEL MARKETING](https://page.mysoftinn.com/en/all?topic=hotel-marketing) [HOTEL PMS](https://page.mysoftinn.com/en/all?topic=hotel-pms) [HOTEL MANAGEMENT](https://page.mysoftinn.com/en/all?topic=hotel-management) [DIRECT BOOKING](https://page.mysoftinn.com/en/all?topic=direct-booking) [DIRECT BOOKING PATH](https://page.mysoftinn.com/en/all?topic=direct-booking-path) [HOTEL CHANNEL MANAGER](https://page.mysoftinn.com/en/all?topic=hotel-channel-manager) [HOTEL AUTOMATION](https://page.mysoftinn.com/en/all?topic=hotel-automation) [HOTEL KIOSK](https://page.mysoftinn.com/en/all?topic=hotel-kiosk) [DIRECT BOOKING PATH CONVERT](https://page.mysoftinn.com/en/all?topic=direct-booking-path-convert) [HOTEL WEBSITE](https://page.mysoftinn.com/en/all?topic=hotel-website) [DIRECT BOOKING PATH TRAFFIC](https://page.mysoftinn.com/en/all?topic=direct-booking-path-traffic) [VACATION RENTAL MANAGEMENT](https://page.mysoftinn.com/en/all?topic=vacation-rental-management) [DIRECT BOOKING PATH OFFER](https://page.mysoftinn.com/en/all?topic=direct-booking-path-offer) [RESORT MANAGEMENT](https://page.mysoftinn.com/en/all?topic=resort-management) [AIRBNB MANAGEMENT](https://page.mysoftinn.com/en/all?topic=airbnb-management) [COVID-19](https://page.mysoftinn.com/en/all?topic=covid-19) [E-INVOICE](https://page.mysoftinn.com/en/all?topic=e-invoice) [HOTEL PAYMENT GATEWAY](https://page.mysoftinn.com/en/all?topic=hotel-payment-gateway) [HOTEL OPERATING SYSTEM](https://page.mysoftinn.com/en/all?topic=hotel-operating-system) [GOOGLE HOTEL FREE BOOKING LINK](https://page.mysoftinn.com/en/all?topic=google-hotel-free-booking-link) [HOTEL DOOR LOCK](https://page.mysoftinn.com/en/all?topic=hotel-door-lock) [MARKETING AND SALES DEPARTMENT](https://page.mysoftinn.com/en/all?topic=marketing-and-sales-department) [AI](https://page.mysoftinn.com/en/all?topic=ai) [HOTEL BUSINESS INTELLIGENCE](https://page.mysoftinn.com/en/all?topic=hotel-business-intelligence) [HOTEL FRONTDESK](https://page.mysoftinn.com/en/all?topic=hotel-frontdesk) [PAYMENT](https://page.mysoftinn.com/en/all?topic=payment) [EDUCATE](https://page.mysoftinn.com/en/all?topic=educate) [HUMAN RESOURCES](https://page.mysoftinn.com/en/all?topic=human-resources) [MINIMUM WAGES](https://page.mysoftinn.com/en/all?topic=minimum-wages) [MYKAD READER](https://page.mysoftinn.com/en/all?topic=mykad-reader) [POS PAYMENT TERMINAL](https://page.mysoftinn.com/en/all?topic=pos-payment-terminal) [OPERATION](https://page.mysoftinn.com/en/all?topic=operation) [❮](https://page.mysoftinn.com/en/author/softinn/page/8) [1](https://page.mysoftinn.com/en/author/softinn/page/1) [2](https://page.mysoftinn.com/en/author/softinn/page/2) [3](https://page.mysoftinn.com/en/author/softinn/page/3) [4](https://page.mysoftinn.com/en/author/softinn/page/4) [5](https://page.mysoftinn.com/en/author/softinn/page/5) ... 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