How To Identify and Understand Your Hotel Guests' Segmentation
As a hotelier, having a good understanding of who your guests are, it is very important to serve them right. Also, knowing your guests' segmentation will help your marketing team during marketing planning. It will help you to determine your hotel’s target market and focus your attention on them. If you want to communicate with your guests properly and understand their needs, first of all, you need to identify and understand the segmentation of your hotel guests.
Read also: How To Identify Your Hotel’s Target Market
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