As a hotelier, having a good understanding of who your guests are, it is very important to serve them right. Also, knowing your guests' segmentation will help your marketing team during marketing planning. It will help you to determine your hotel’s target market and focus your attention on them. If you want to communicate with your guests properly and understand their needs, first of all, you need to identify and understand the segmentation of your hotel guests.

Read also: How To Identify Your Hotel’s Target Market

Every hotel needs to have a digital marketing strategy. Time has gone by when hotels don’t care about having a website and social media pages. They depend solely on OTAs to fill their rooms. Any hotel still using this strategy needs to change it before 2023. If your hotel still does not have a website and social media pages where guests can do the direct booking, then you will probably see a drop in your hotel’s revenue, plus more empty rooms by the day. 

Here, we listed five tips on hotel digital marketing that every hotelier needs to know before the coming of the year 2023. We are in a digital age, and every hotel needs a digital marketing strategy to move forward and have a competitive advantage.

Read also: Hotel Digital Marketing Trend

When you take your hotel brand seriously, you will be rewarded with the number of hotel bookings. What do people say about your brand when you are not around? When your brand leaves a good impression on people, they will advertise your hotel for you through word of mouth by telling their friends and families about your hotel. These actions will help you to fill your room and make more profit. On the other hand, a poor brand will lead to negative feedback and discourage potential guests from booking your hotel. Below we are going to discuss some hotel branding strategies you need to know before 2020.

The importance of a hotel booking engine can no longer be overlooked. No wonder even small hotels have started investing in a booking engine. With a booking engine integrated into your hotel website and social media pages, you can accept bookings any time and from anywhere. Guests can book their rooms at their own convenient time. You also can accept payment on your website in any currency your guests want to pay with and in any language, they prefer doing their bookings with. 

Read also: Booking Engine for Hotels

This article will highlight some features of a good hotel booking engine that you may consider if you haven’t got one.

Sometimes, there are guests who are not ready to make room bookings. They do their search and click the book to see what the hotel's offer is. For example, what they can do in the city they are visiting. However, with early bird promotions, hoteliers can motivate guests to book their rooms early from your website. This article intends to give some early bird promotion ideas for hoteliers.

There’s no doubt that social media has become a good place to search for prospective guests for hotels. Social media marketing is one kind of marketing strategy that hoteliers can’t ignore. It is because almost all their customers are using one social media or the other. Facebook, Twitter, Instagram, and LinkedIn are gaining more popularity nowadays.

Sometimes hotel marketers can run out of ideas on what to post on their hotel social media pages. Well, it happens not only for hotel businesses. There are times when the audience doesn't engage with their post. So, they get discouraged and disappointed. Because of these obstacles, some hotels go weeks without a post on their social media pages. Avoid such action, hoteliers! You’re going to have a reduction in the number of guests. Worry no more because here, we will outline some social media posts ideas for hotels.

Read also: Generate Content Ideas for Your Hotel

-Updated on May 2023-

The competition among resort owners is tense, every resort wants to fill their rooms and maximize profit. The challenge of getting a guest usually falls on the marketing team. Sometimes the marketing team runs out of ideas and gets frustrated when their effort is not yielding a positive result. But with the right strategy and some marketing budget, it will be easier to attract guests to a resort. 

Below we are going to discuss some of the smart resort marketing strategies that can help resort owners to increase their resort bookings and generate more revenue. If done right, then you can say goodbye to empty resort rooms.

Nowadays, technology has changed the way people live their life. People become dependent on technology and the internet to perform their everyday tasks. Being mobile has become a part of their daily routine. Look at how the internet and mobile devices are changing people's habits. 

Having said that, hotels should be innovative and adopt new technologies to offer high-quality services and memorable experiences to their guests. One such technology is a hotel property management system.

Read also: Front Office Management System

Below we listed some functions of a hotel property management system (PMS).

Maintaining hotel sales is a challenging task and the daily competition among hoteliers has even made it more difficult. Notwithstanding those challenges, using the right strategy will make it easier to sell hotel products and services.

When we talk about up-selling, we simply mean offering your guest extras which will make their stay even memorable; to encourage them to spend more, for example, a hotel can up-sell for a room upgrade. Some clients are willing to spend more on hotel product as far as it has value and will make their stay memorable. Below we are going to discuss some up-selling strategies in a hotel that every hotelier should know.

Read: Things You Should Consider Selling In Your Hotel

When we talk about dynamic pricing, it is usually related to a time-based pricing strategy used by hoteliers to sell their rooms and up-sell their products and services. Hoteliers determine the price of their rooms based on demand and supply. The room prices are not fixed but rather change as the demand and supply fluctuate. The period and season of the year also affect the hotel room price in dynamic pricing. This is because there are certain periods or seasons in a year such as the holiday season, that can increase the demand for rooms, therefore, increasing its price. 

Read also: Hotel Pricing Strategy for Hoteliers