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PMS and Channel Manager Integration

Ever since technology has changed the landscape of the hospitality and tourism industry, and we are now in the year 2021, many hotels have already adopted smart hotel solutions for their business. However, we believe that there are thousands of hotels outside there that missed out on this opportunity, haven’t yet adopted the technology, and maintain the manual work in the daily operation. 

Despite the above mentioned, we know that every hotel's business end goals want to maximize their hotels' revenue. It can be achieved by reducing unnecessary costs, avoiding human errors, driving more bookings and selling maximum inventory. 

In this article, we are going to talk about Property Management System (PMS) and Channel Manager, how both of them work and connect to your online distribution channels so that they can help you to increase more hotel revenue. 

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7 Reasons Why Hotels Should Invest in a Channel Manager

You can’t deny that filling up the rooms is the hardest battle for hoteliers. In the hunt for more guests, hotels have varying channels to bring in more bookings. However, managing them manually is time-consuming and less effective.

One hotel system that could help and benefit hoteliers is the Channel Manager. Well, there’s no doubt that some hoteliers still not convinced of how technology could transform the hotel business. This is why we’ve listed 7 reasons why hotels should invest in a Channel Manager.

Read also: What is a Channel Manager?

 

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Hotel PMS and Channel Manager

Have you ever imagined how does the revolution of technology influences room occupancy, hotel revenues, and guest experience? How does the Property Management System (PMS) optimize hotel management?

To understand how technology and the Internet influence the day-to-day functioning of a hotel, it is important to realize the connections between the key components of the data flow chain, namely the PMS, Online Travel Agent (OTA), and Channel Manager.

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How Does A Channel Manager Work?

Imagine you have many guests coming to book their stay with your hotel whereas you only have one front desk staff to entertain them. Guests are complaining as they are waiting for their turn. Then eventually, some of them walk out of your hotel and decide to stay at another hotel. Aren’t you losing your guests already?

Manually managing your room booking is time-consuming and less efficient. You may need to hire a lot of staff to handle those processes. If implementing with channel manager software, you can manage your room distribution smoothly and effectively. With that in mind, this article is all about helping hotel owners to run their hotel businesses better through channel manager software.

 

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What is a Channel Manager?

Our previous blog articles have been discussing on hotel Property Management System (PMS). In order for a hotel PMS to operate smoothly and effectively, it needs a specialized integration. According to Revfine.com, an online magazine for the hotel, hospitality, and travel industry, a hotel PMS Software should have the following integration:

  • Channel Managers
  • Check-in Apps
  • Revenue Management Software
  • Reputation Management Systems
  • Marketing Software
  • Key Card Systems
  • Energy Management Systems
  • Point of Sale Software
  • Entertainment Systems
  • Payment Systems
  • Business Analytics Software

The way you manage your distribution determines how profitable your hotel business is. It’s an important thing to ensure that your rooms are reachable for your prospective guests. Make your rooms visible! This is why a hotel must have Channel Manager software for a strong distribution strategy. In this article, we will discuss what a Channel Manager is and the importance of its integration with PMS.

 

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Hotel Overbooking Strategies

As a part of a hotel’s revenue management strategy, overbooking has its pros and cons. While overbooking in the perspectives of a hotel industry aid in maximizing occupancy and revenue, it can also negatively ruin your brand causes a financial loss if it does not have a strategically planned. 

Early check-outs, no-shows, and cancellations contribute to hotel losses while walk-in guests and those who overstay increase its revenue. These are the reasons hotels overbook, to minimize losses and maximize revenue.

 

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Overbooking, How To Solve, Pros and Cons?

-Updated on 20th July 2022-


Overbooking
is a situation where your total room available reserve is less than the number of the room that had been booked for sales in the same period.

In other words, your room's vacancy had achieved 100% reservation. Overbooking for hotels is a revenue management strategy that helps to maximize the total capacity and increase the Room revenue. Read More