-Updated on May 2023-

The competition among resort owners is tense, every resort wants to fill their rooms and maximize profit. The challenge of getting a guest usually falls on the marketing team. Sometimes the marketing team runs out of ideas and gets frustrated when their effort is not yielding a positive result. But with the right strategy and some marketing budget, it will be easier to attract guests to a resort. 

Below we are going to discuss some of the smart resort marketing strategies that can help resort owners to increase their resort bookings and generate more revenue. If done right, then you can say goodbye to empty resort rooms.

Nowadays, technology has changed the way people live their life. People become dependent on technology and the internet to perform their everyday tasks. Being mobile has become a part of their daily routine. Look at how the internet and mobile devices are changing people's habits. 

Having said that, hotels should be innovative and adopt new technologies to offer high-quality services and memorable experiences to their guests. One such technology is a hotel property management system.

Read also: Front Office Management System

Below we listed some functions of a hotel property management system (PMS).

A hotel's marketing strategies are strategies designed to promote its good and service to get the most profit.  

This article will help you understand the key points of hotel marketing, the most important thing to consider before deciding on your hotel marketing strategies, some best practices of hotel marketing strategies, and finally reveal two of Marriott’s marketing strategies.

Maintaining hotel sales is a challenging task and the daily competition among hoteliers has even made it more difficult. Notwithstanding those challenges, using the right strategy will make it easier to sell hotel products and services.

When we talk about up-selling, we simply mean offering your guest extras which will make their stay even memorable; to encourage them to spend more, for example, a hotel can up-sell for a room upgrade. Some clients are willing to spend more on hotel product as far as it has value and will make their stay memorable. Below we are going to discuss some up-selling strategies in a hotel that every hotelier should know.

Read: Things You Should Consider Selling In Your Hotel

When we talk about dynamic pricing, it is usually related to a time-based pricing strategy used by hoteliers to sell their rooms and up-sell their products and services. Hoteliers determine the price of their rooms based on demand and supply. The room prices are not fixed but rather change as the demand and supply fluctuate. The period and season of the year also affect the hotel room price in dynamic pricing. This is because there are certain periods or seasons in a year such as the holiday season, that can increase the demand for rooms, therefore, increasing its price. 

Read also: Hotel Pricing Strategy for Hoteliers 

As a hotelier, if you want to run your hotel successfully and attract guests to your hotel, you need to know your target markets. When you understand who your guests are and what motivates them to book your hotel then you will be able to provide relevant offers and experiences that will make their stay memorable.

You should be able to know why your guests are booking your hotel. It could be your hotel is strategically located in a tourist area or it is because of the amazing services you offer in the hotel. You can find out the answers to these questions using the data you already have. Below we are going to discuss some of the ways to identify your hotel’s target market.

Video marketing has become a new marketing concept. Any hotelier who is not engaging in video marketing or sharing video content of his hotel is missing out on the opportunity that video marketing has offer.

Videos can capture the audience’s attention more than images. Another benefit of video is that it is versatile, you can use it as a product video, explainer video, promotional video, educational video, back scene video, or virtual tour video. Video is easy to share, easy to digest, and easy to engage with. As a hotel marketer, including video marketing, should be among your marketing strategies if you are serious about filling your hotel rooms. Let’s discuss some of the ways hotels can use video marketing to increase sales.

-Updated on October 2024-

Beach resorts are those resorts that are located close to the water or the beach where people go to relax. As a business person or as a hotelier, it is very important to know your target market. When you don’t know your target market, you may be marketing your resort to the wrong group of people and wondering why your rooms are not being sold out.

There are ways and some tools you can use to identify your target market. These include surveys, online reviews, Google Analytics, social media insight, etc. Below we are going to discuss some of the target markets for a beach resort.

It is the right time for small hotels to embrace all the things that technology has to offer. Some hoteliers who manage small hotels may think that hotel reservation software will complicate their tasks. This is not the case but rather a cloud-based hotel reservation software will simplify tasks and make the life of hoteliers easier. Investing in a good cloud-based hotel reservation software will help you start from your website, and provide your guests with an amazing experience when booking your room, and during the check-in and check-out. Let’s discuss some of the reasons why small hotels need cloud-based hotel reservation software.

Read: Hotel Reservation Systems

As guests book their stay, book hotel tours and activities, and buy products offered by the hotel, the hotel gain insights into its customer data. As the number of data being collected by the hotel increases daily, hoteliers need to seek good Customer Relationship Management (CRM) that will help them to manage these customer data. They also need a good CRM strategy that will enable them to analyze and put all these customer data to good use.

A good CRM strategy can help hotels to nurture a good relationship with their guests and this is important especially in the hotel industry where customer satisfaction is the main objective. Subsequently, we are going to discuss how hotels benefit from their hotel CRM.